{"id":27118,"date":"2025-12-09T06:34:00","date_gmt":"2025-12-08T19:34:00","guid":{"rendered":"https:\/\/midlandexpress.com.au\/?p=27118"},"modified":"2025-12-08T16:00:30","modified_gmt":"2025-12-08T05:00:30","slug":"hospitality-call-to-shop-local","status":"publish","type":"post","link":"https:\/\/centralvic.com\/midlandexpress.com.au\/latest-news\/2025\/12\/09\/hospitality-call-to-shop-local\/","title":{"rendered":"&#8220;Don&#8217;t forget we&#8217;re here&#8221;"},"content":{"rendered":"\n\n<p>Kyneton Food Collective has struck a chord with a plea for people to support their local cafes, restaurants, bakeries, bars and businesses.<\/p>\n\n\n\n<p>The group of Kyneton hospitality businesses said increased cost-of-living pressures had hit everyone hard but now was the time for people to shop locally if they could.<\/p>\n\n\n\n<p>&#8220;Staff shortages, rising utility bills, relentless insurance increases, and the skyrocketing cost of ingredients have pushed many operators to the brink,&#8221; they revealed.<\/p>\n\n\n\n<p>&#8220;Reduced hours, trimmed menus, owners working unpaid shifts, the razor-thin margins are now the reality. For families running these businesses, the stress isn&#8217;t theoretical \u2014 it&#8217;s lived every day.<\/p>\n\n\n\n<p>&#8220;Kyneton, this is our turning point. Supporting local isn&#8217;t about spending big \u2014 it&#8217;s about showing up. Choosing a coffee, a beer, a meal, or a small retail purchase now and then. Those small actions, taken together, keep our town vibrant.&#8221;<\/p>\n\n\n\n<p>The letter has gained more than 100,000 views online and has been shared on multiple platforms, among many communities.<\/p>\n\n\n\n<p>One of the collective&#8217;s members, Botanik Kyneton&#8217;s Melissa Macfarlane, said it was because industry pressures were widespread.<\/p>\n\n\n\n<p>&#8220;Where we find ourselves is not unique to Kyneton. Everyone is struggling,&#8221; she told the <EM>Express<\/EM>. &#8220;We know that it&#8217;s really hard and we need to band together.<\/p>\n\n\n\n<p>&#8220;The idea of the letter was to explain why we may not be open seven days a week, why costs may be changing and to create awareness of costs to businesses.&#8221;<\/p>\n\n\n\n<p>Kyneton Food Collective formed in response to the covid-19 pandemic when the hospitality sector faced extraordinary pressures and restrictions.<\/p>\n\n\n\n<p>The industry continues to face challenges as cost-of-living pressures impact general business operations and customer spending capacity.<\/p>\n\n\n\n<p>Collective member, Donkey Kyneton owner Mark James, said the hospitality sector and retailers across the board had noticed &#8220;a drop-off in business&#8221;.<\/p>\n\n\n\n<p>&#8220;It&#8217;s hard going. Everyone is doing it tough right now,&#8221; he said.<\/p>\n\n\n\n<p>&#8220;Local hospitality businesses are asking people to please come and buy one pie, or one coffee. We don&#8217;t need extravagant purchases, just please don&#8217;t forget we&#8217;re here.<\/p>\n\n\n\n<p>&#8220;We&#8217;ll end up with more empty shops if we don&#8217;t try to protect what we love.&#8221;<\/p>\n\n\n\n<p>Since the letter was posted last week, businesses have reported residents seem to be paying attention and visitations have slightly increased in response.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Kyneton Food Collective has struck a chord with a plea for people to support their local cafes, restaurants, bakeries, bars&#8230;<\/p>\n","protected":false},"author":8,"featured_media":27109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[7218],"ppma_author":[5227],"class_list":["post-27118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-kyneton-food-collective"],"yoast_head":"<!-- This site is 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