A pink building in Gisborne is turning heads for all the wrong reasons since it was painted without a permit.<\/p>\n\n\n\n
The building, at 44 Hamilton Street, is the trade space of electrical wholesaler Middy’s, which has the trademark pink branding.<\/p>\n\n\n\n
Former Macedon Ranges Shire councillor Andrew Twaits questioned the bold change at council\u2019s recent ordinary meeting.<\/p>\n\n\n\n
\u201cThe painting of this building in this colour clearly constitutes a sign within both the ordinary market meaning and on a common sense interpretation of the planning scheme,\u201d he stated.<\/p>\n\n\n\n
\u201cIf the application of the trademark pink colour of the building does constitute signage, then\u2026 given the scale of the signage \u2026 a planning permit appears to be required.\u201d<\/p>\n\n\n\n
While pink has long been part of the company\u2019s identification and branding, the building colour was not within council controls, councillors heard.<\/p>\n\n\n\n
Council’s manager of statutory planning, Evert Grobbelaar, said the colour of a building or corporate branding was not considered part of signage.<\/p>\n\n\n\n
\u201cThe controls regarding colours are limited in the planning scheme and the site is not in a heritage overlay and does not have any external paint controls imposed on it,\u201d he said.
<\/p>\n\n\n\n
\u201cThe council would not have any control if an existing building were repainted in this colour or any other colour.\u201d<\/p>\n\n\n\n
Mr Grobbelaar said the decision not to consider wall colour as part of signage was backed up by the Planning Panels Victoria Advisory Committee.
<\/p>\n\n\n\n
\u201cThe committee noted specifically when considering this issue \u2013 the difficulty of regulating corporate branding \u2013 opted to leave it out of the planning controls,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
A pink building in Gisborne is turning heads for all the wrong reasons since it was painted without a permit….<\/p>\n","protected":false},"author":8,"featured_media":9184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,15],"tags":[114,149,3276,3275],"ppma_author":[5227],"class_list":["post-9183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-latest-news","tag-gisborne","tag-macedon-ranges-shire-council","tag-middendorp","tag-middys"],"yoast_head":"\n